Tuesday 7 August 2012

Digital Culture by Charlie Gere

Chapter 7. Ignore warning

Transformation of media brought about by new technology are transforming how we think about ourselves. We are no longerpassive consumers but actively producers. 
How we consume media, new technology are changing our relation to media in a profound and radical way.
Infinite shelf space (example iTunes) 

many downloads available in just one site, multifarious ways objects such as tunes can occupy dimensions can be found and reppropriated. Selling a large number of things, online-commerce. Invert traditional form of the market. 

Anarchism, people control on their own media instead of being controlled by it.
Forms of new media affecting the older mainstream media, broadcast are accompanied by web page links. Encouraged to broadcast themselves to be visible. 
Browsing, explorative and voyeuristic, individual pages are encouraged to be customized.
Users of social network not bounded by physical location but united through shared interest with the new self-definition by media.
“in the future Everybody will be famous for fifteen minutes” Andy Warhol.
Entering a new ”participatory culture” of greater cooperation or solidarity, or alternatively our digital culture runs the risk of producing a pandemonium of competing media noise, self-promotion and meaningless disembodied interaction, in an increasingly atomized society. 
We are bound together but separated by the globalized network of information communication technologies.
Rewriting the term of “friendship” , politics of friendship.  New conception between self, and other and new understanding of community.

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